Jordan Darbishire
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Tyger Tyger

Tyger Tyger is a modern variety store in Ottawa, Ontario. I was approached by them to create an identity system based on their love of vintage brand and menu design, as well as a nod to the “super natural”. What we came up with were 3 distinct logo and wordmark combinations: One vertical with the logomark in the centre, one using the wordmark as an expandable vertical frame, and one using just the logomark. From there, we created different lockups to be used for different applications.

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