I was hired last year by houseware design company Umbra at a time when their design studio and brand were in need of a change. Working with the internal stakeholders, I re-organized the Brand Studio and introduced agency style processes and project management. The changes not only increased efficiency, they also made it easier for my team to focus on and achieve the long and short-term goals we set together. I also led a team to harmonize and update the packaging, redesign the catalog and completely overhaul the website, which is still in progress. Below are a few examples of each.